Two music videos, four vinyl editions, a complete graphic identity and their own store. The campaign for Mientras el Guadalquivir fluye y fluye y fluye is being run entirely by the band through their label, and that too is part of the artistic expression.
With almost three months to go until 23 October, Viva Belgrado have already unveiled two previews, two videos, the full artwork and a collection of physical editions, two variants of which have sold out. None of it goes through a record company: the label is theirs, the store is theirs and the timetable is theirs. Move along.
Fueled By Salmorejo describes itself as an independent label and concert promoter based in Córdoba, born as an extension of the band itself and with a strong DIY inclination towards releasing its own records and those of other projects. It began in 2024 with Cancionero de los cielos, the first time Viva Belgrado had self-released after a decade with labels such as Aloud Music and Walking Is Still Honest.
The first move was “Un andalucito más” on 26 June, with a music video directed and produced by Grito Films and Anita Jiménez heading the art department. The credits also include Salao el galgo—probably the most rewarding name in the entire production—Dani Debuto, Martín Sagredo and Casa Grito. Almost a month later, on 24 July, came “Súper futuro”, again with Grito Films and with titles by Josu Larrea.
The river turned into vinyl
Pre-orders opened on the same day as the first single. The description of the “Un andalucito más” video already pointed to the pre-order for the physical editions: song, video and store all went live at once, with no advance promotional window.
The rare piece is a transparent turquoise vinyl filled with a water-like liquid, limited to 100 copies and priced at €70. The Guadalquivir inside the record, literally.
It is hardly a record designed to be left forgotten on a shelf: the liquid moves inside it as it spins. It includes a full-colour printed paper bag and an insert with credits, lyrics and a glossary of references. Verdict: sold out in under 48 hours.
Next came the splatter edition, 300 copies at €25, also sold out. Together, the two amount to 400 vinyl records sold with only one song released and the album not even cooked yet.
Still available is the marbled blue edition, another 300 copies at €25. And there is the coke bottle green, the only one of the four that is not numbered: the open pressing, for anyone after the record rather than the object. Same price, same presentation, same insert. The CD costs €15. The label has also announced a cassette, which has yet to appear in the store. It will fly. There are T-shirts and sweatshirts featuring the album’s imagery: the greyhound, the pebbles, the match, the various demons.
An identity built by Josu Larrea
The graphic language of this phase is by Josu Larrea. The band credit him with conceptualising and developing the artwork and the entire visual universe of this new stage, and his work extends to the single covers, the video titles, the printed materials and all four vinyl editions.
Continuity does not mean everything comes from the same hand. Larrea articulates the graphics, Grito Films handles the audiovisual side, Anita Jiménez signs the art direction for “Un andalucito más”, and the band organise the release, store and communication through the label.
Four vinyl editions, one CD, an announced cassette, seven garments and two music videos. It all passes through the same postal address in Córdoba.